02
Case Studies
App Design
AI for Marketing Content
Harnessing the power of generative AI to streamline content creation, enhance marketing communications, and optimise workflows for efficiency and impact.
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App Redesign + Design System
IDFC Bank App
Redesign and optimisation of a mobile banking app in collaboration with BCG, aiming to improve the user experience and adoption
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Branding + User Interface
Headspace Watch App
Designing a meditation app specifically for smartwatches to help users manage stress and practice mindfulness on-the-go
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03
Work Experience
Oct, 2021 - Current
Sr. UX Designer, NowForm Studio
Designed a mobile app for IDFC FIRST Bank in collaboration with BCG, delivering a seamless user experience.
Spearheaded the redesign of the Marriott Bonvoy on Wheels app, boosting engagement through enhanced functionality and visual appeal.
Led cross-functional collaboration for user research, wireframes, and high-fidelity designs, ensuring alignment with business goals and industry best practices.
Sep, 2018 - Mar, 2020
Brand Director, MullenLowe Lintas Group
Played a central role in winning and managing the Uber Moto campaign, contributing to its growth and brand visibility in India.
Led the development and execution of strategic campaigns across various touchpoints for the broader Uber portfolio.
May, 2016 - Aug, 2018
Brand Associate, Leo Burnett
Managed key marketing initiatives for Thums Up®, including the smooth execution of TVCs and promotional campaigns.
Successfully transitioned brand ambassadors, maintaining campaign momentum and ensuring alignment with Coca-Cola’s overarching brand strategy.
Aug, 2011 - May, 2016
Account Supervisor, Ogilvy & Mather
Led strategic communications for HT Mint, increasing audience engagement.
Managed marketing campaigns for Pizza Hut, Fever 104 FM, and Max Life Insurance.
Collaborated with cross-functional teams to deliver innovative solutions that exceeded campaign objectives.